It's time to innovate and imitate... just a bit.
Let's address a few items that have changed with today's end user:
- Times have changed and there is a large niche of users that don't live in a x86 environment for their daily needs, just look at the testament of ARM devices aka Ipads, Iphones, Android smartphones.
- Today's end users have a varying learning curve with any new tech that is released and frankly version numbers are not important to them in the grand scheme of things.
- PCs are starting to alienate end users that use a Kindle fire or Ipad as their main personal computing device.
- All day battery life is expected with today's on the go lifestyle.
- We have more "casual computing" users than ever before
- Today is not about the "personal computer" but a device with a balance of content consumption and creation, presented in a familiar computing platform.
- Casual end user's don't want to be hassled with plugins that get in the way nor want to be victimized by lurking malware on a platform they have been using throughout their generation (Windows x86).
- The items that are most important to students using the Windows Operating System for computing is the Office suite that is industry standard in schools and colleges, heck even in some organizations.
- Users today are more accustomed to app installs and not full software installations that are required on x86 operating systems (times of the past for them). Forget about .dlls and .exe. Get the user what they want and need with a beefed up Windows app Store.
So how does Microsoft fill the gap below?:
Imitate a bit from Google:
- Create a WindowsBook that runs Windows RT
- Manufacture with Nokia, Acer and HP
- Allow Windows RT to enable multiple login accounts with Skydrive Credentials
- Create a WindowsBook at a 269USD price point, multitouch pad, 64GB of SSD storage and 3GB ram, webcam, video out.
- Plastic-ly rubber built hardened clamshell, 11.6 inch screen and full size keyboard
- Include a slim-fit lithium ion battery with 24 hours of battery life on Nvidia Tegra 4.
- Allow students with an .edu email address to have access to Office 365 University free of charge for the entire the life of the WindowsBook
- Create a WindowsBook for Business that allow business professionals access to programs like Microsoft Visio and Project. And full control for IT administrators with Windows Intune.
- Allow each WindowsBook to have Bluetooth 4.0 Smart Ready technology so that individuals can connect their home automation devices and life fitness devices (Fitbit and jawbone UP) to their machine. This will allow future Bluetooth 4.0 smart devices to sync with someone's WindowsBook.
- Put the integration of the smartphone inside WindowsBook
- Standard version of WindowsBook comes with Word, Excel, Powerpoint and Outlook. Give two years free of Skydrive 64GB and after that charge 24.99 yearly for the 64GB of SkyDrive
- Allow WindowsPhone 8 and WindowsBook integration. When installing an app on your Windows phone 8 you will be prompted, "Would you also like to install this app on your WindowsBook?" And vice-versa, apps from your Windows Phone 8 and WindowsBook share application data.
- If you want to produce a casual computing device for the masses, do it with the end user in mind. Do not have the name Windows RT (heck get rid of RT all together) anywhere in the marketing material of WindowsBook and market WindowsBook as:
Windows, familiar as you've always known it, now with your mobile life in mind, no more viruses and always up to date with apps from the Windows store. You are the story of computing, welcome to your WindowsBook!